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For many sociologists, the defining characteristic of Generation Y, those in their late teens to early twenties, is its buying power. These sons and daughters of the Baby Boomer Generation have become the main target of advertisers because, as a recent marketing study found, … [Read more...] about A generation made for advertisers

Tommy, 4, dressed in a blue and red body suit, sat in the Preschool of the Yuba College Child Development Center eating his snack. When asked who he was, he said, "Spiderman!" Why was he Spiderman? Tommy thought a minute. "Because... because...my mom bought me the costume," he … [Read more...] about Trick or Treat

Devin Black of the Yuba College Speech Team took Best Speaker at Northern California Forensic Association's tournament. The tournament was held at Santa Rosa Junior College on October 13 to 15. Yuba's small team of four took on 13 Universities and 12 Community Colleges from … [Read more...] about Speech team takes six medals at State

The Yuba College volleyball team came in second in the Bay Valley Conference on November second, losing to Solano Friday, 30-21, 30-22, 25-30, and 30-18. Head coach, Greg Chapman, said at the beginning of the season that Solano would be one of their toughest competitors. In an … [Read more...] about Yuba volleyball second in BVC

Californians did not approve of Proposition 85 on November 7 Ballot, upholding minors' rights to receive abortion services without parental notification or consent. The proposition, if passed, would have amended California's Constitution and required physicians to notify parents … [Read more...] about A minor’s rights